film the lure

In 2010, eccentric millionaire art dealer Forrest Fenn buried $3 million worth of treasure somewhere in the Rocky Mountains. Fenn published the secret to its location via a cryptic poem, which lured thousands out on a wild hunt to uncover the buried riches. Now, Fenn sits in his museum-like home plotting how to tease clue after clue in his treasure hunt, as throngs of dedicated searchers comb the Rockies. THE LURE meets an ensemble of these hunters as they match wits against Fenn, each driven by his or her own search for something more than just riches. This quixotic quest develops into an act of redemption for some, akin to a religious ferver. But is the treasure real, or a hoax perpetrated by a master manipulator?

Glasgow, Big Sky Documentary and Doc NYC Film Festivals

Saturday, August 26th, 5:30pm